One of the most important things we need to do is prove the value of our products. If you don't see the value in something you won't pay for it. People don't blink at spending $400 for an iPhone but hesitate to spend 99 cents on an App for it. They see the value of the phone itself, but not necessarily that of the App. People judge value constantly when they consume products and services, and a lower price doesn't necessarily sell someone. However people are very good at looking at at similar item and seeing the differences in value.
When a lawyer or law firm is looking to construct a website, they have a number of questions to ask themselves, and choices to make. Unfortunately, they often ask the wrong questions and make the wrong choices.
A website has purpose, or at least it should. A website without purpose, will sit there and do nothing. A website needs purpose in order to accomplish anything. One mistake many people make when putting together a website for their law firm is to ignore these purposes. They focus on looking good, or on showing off some credential, which are not un-important, but they're not purposes. Having people call you. That's a purpose. Having people sign up for a consultation; That's another purpose. It's what you want to do on the website.
Do you have a Facebook page for your firm? You should. It's a great way to get new clients to find you and direct them to both your website, and your firm. It's also a great way to inform your regular clients about what's going on with your firm, and any important information, filing dates, etc. You need a Facebook page for your law firm, and you need to leverage it, and oLawoffice can show you how.
if a law firm new to the internet and using it for their office, asks us what kinds of things they can do, one of the things we tell them to do is to post on twitter, and to use it regularly. Twitter if you don't really get it, is a place where anyone can sign up and get an account. You can post a short message or status of 140 characters (ie 140 letters, numbers, spaces, etc). Anyone can see these, anyone can search for them. They're a great way to do a number of things for your firm, from informational, to customer service.
We're rebooting the OrcaPack newsletter so it's time to get on board. Our newsletter will contain a number of things that might interest you, whether you're a current customer of an OrcaPack product like oLawoffice, or whether you're thinking about it, or even if you're just interested in industry news and opinion.
Click here to sign up for our Email Newsletter
What types of phone calls do you recieve in a normal week?
Next week make a log of all the calls you and your employees recieve at your law office. You may be surprised by the results.
Keep track of:
How have you gone about making a website in the past. Did you pay some firm to listen to your needs and marketing plan. Then magically, make a site for you? Is it updated when you want? Do it still fit your needs and match your brand.
